Basingstoke
Basingstoke is a boldly ambitious Hampshire place designed for the happiness and success of its community. A place with the talent, potential and resources to thrive. A place reimagining what people value in life and in business.
Here, you’re part of an established business ecosystem and a diverse community you can count on. It is a modern, vibrant location that offers exciting business and job opportunities, coupled with a fantastic quality of life.
Employment
The workforce within Basingstoke is strong. The fact that 84% of Basingstoke’s population is economically active, being employed or self-employed, compared with a national figure of 79% is a good indication of this. This is a highly skilled and motivated workforce, which explains why so many large corporates and exciting new SMEs are based in the town. AXA Wealth, Sony, Barclays, Eli Lilly and Company, Shire Pharmaceuticals, and De La Rue already benefit from Basingstoke’s exceptional talent pool.
84%
employed or self-employed
23%
aged 20 and under
£699
average weekly earnings
90%
start-up survival rate
Living
To top it off, the statistics show that Basingstoke is also a great place to live. A recent survey found that 93% of local residents enjoy living in Basingstoke. With the first class shopping, leisure and cultural activities, including the regionally renowned concert hall The Anvil and iFly indoor skydiving centre, it’s easy to see why.
185,200
population
93%
of residents love living in Basingstoke
Top 50
places to live in Britain in Halifax Quality of Life Survey 2020
£334,995
average house price (Land Registry)
Transport
Basingstoke’s excellent transport network connects the town to a large area that encompasses some of the finest talent in the south east. In fact, staff rated as ‘highly qualified’ are 4% above the UK average in the town. In addition, central London is only 45 minutes by train, allowing companies to profit from this highly skilled local workforce at a lower occupational cost than the capital, yet remain totally accessible.
17 miles
to Reading via A33
31 miles
to Southamption via M3
44 miles
to Oxford via A34
50 miles
to London via M3
40 mins
to Southampton Airport
45 mins
to London Heathrow Airport
60 mins
to Gatwick Airport
15 mins
Basingstoke Station to Reading
31 mins
Basingstoke Station to Southamption
44 mins
Basingstoke Station to Oxford
45 mins
Basingstoke Station to London
Investment and growth
Recognising the importance of a sustainable town centre, the council is working with experts to deliver an ambitious strategy for the future of Basingstoke town centre to ensure it is a top shopping, cultural and leisure destination.
Businesses in Basingstoke and Deane are part of an established business ecosystem and a diverse community that you can count on. It is a hub of commerce and trade, where ambitions are made.
£50.90GVA
(Gross Value Added) per hour, placing Basingstoke in the top 6% in the UK
£117m
investment raised by Basingstoke and Deane companies in the last 5 years
7,400
businesses
4th
best UK location for investment in growing technology companies according to Tech Nation 2019
£30m
government funding for major road schemes which improved the gateways into Basingstoke.
2030
Ambitious plans to become
a carbon neutral borough by 2030